Service Package / Business plan

Empowering health-tech innovation with a blueprint for launching a biosensor startup

Healthcare innovation, commercial due diligence, technical due diligence, strategic business planning, regulatory compliance, manufacturing plan

Client Background

The client is an early-stage health-tech startup focused on developing advanced biosensors for health applications. They have successfully created a minimum viable product (MVP) that has been rigorously validated by healthcare authorities.

Delivery Team
  • 1 ex-McKinsey strategy consultant (15 years)
  • 1 ex-Bain consultant (8 years)
  • 5+ experts in health-tech space 
Deployment

Remote

Duration

2 months

Engagement

Objective

To unlock the full potential of the biosensor product by identifying its most impactful use case, accordingly develop a strategic business plan for a successful market launch, and craft a compelling narrative for the investor pitchdeck to secure funding.

Approach

Taken

Market Analysis and use case identification

  • Conducted a comprehensive study on the history and current landscape of biosensor market in the GCC region.
  • Identified and shortlisted key industry focus areas to commercialise its technology: healthcare & medical, environmental monitoring, food and agriculture, industrial and manufacturing.
  • Performed technical due diligence to evaluate the company's technology differentiation, leading to shortlisting of three verticals within healthcare and medical industry based on high impact and market size.

Strategic business model and Go-to-Market plan

  • Consulted with 5+ experts in the health-tech industry to evaluate and refine the optimal business model, choosing among four key strategies: technology licensing, manufacturing and selling, application and system development, and custom development and consulting.
  • Created a detailed business plan capturing potential manufacturing partners, organizational structure, competitive landscape, target customers, pricing and revenue model with a go to market approach.

Regulatory analysis and Financial model

  • Investigated the regulatory landscape in UAE, Saudi and other GCC markets to ensure compliance in the biosensor market.
  • Created a detailed financial model for the company as well as, proposed an equity structure to support future growth.

Investment Pitch Deck Development

  • Synthesized market analysis opportunity into a compelling narrative.
  • Besides showcasing the value proposition, highlighted the company's comprehensive roadmap for future development.

Impact

Created

The founders were able to present a strong case to the commercialisation centre of a leading university based in Abu Dhabi, helping them to connect with potential investors in the space.

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StrategyConnect deploys specialized talent on demand. We are one of the largest networks of independent consultants and industry experts driving the adoption of flexible workforce in the Middle East.

Copyright @ 2024 StrategyConnect Inc. All Rights Reserved.

StrategyConnect deploys specialized talent on demand. We are one of the largest networks of independent consultants and industry experts driving the adoption of flexible workforce in the Middle East.

Copyright @ 2024 StrategyConnect Inc. All Rights Reserved.